Challenges and Opportunities of Craft Tourism in Moita Redonda, Cascavel, (CE)

Abstract

The artisanal practices of clay handling contribute to community dynamics by reinforcing cultural belonging, promoting socio-spatial construction, and preserving the memory of artisans. When associated with tourism, these practices become strategic elements for local development, enhancing cultural diversity and integrating artisans into production and consumption markets. The community of Moita Redonda, located in the municipality of Cascavel (CE), 60 km from Fortaleza, has gained interest from public and private sectors aiming to foster handicrafts through tourism.This study analyzes municipal public management initiatives aimed at valuing and strengthening handicrafts in Moita Redonda, exploring the interconnections between handicrafts and tourism and the potential for local development. A qualitative, exploratory, and descriptive approach was adopted, with field research conducted in January 2023 through interviews with seven representatives, including five public officials and two community leaders. Data were organized and analyzed using Content Analysis (CA).The findings reveal that the relationship between tourism and handicrafts is positively perceived by managers; however, actions are limited to promoting products at fairs and events. No initiatives were identified to preserve and strengthen cultural traditions, which poses a long-term risk to the sustainability of this practice in the community. Although there is a Municipal Council for Cultural Policy where artisans are represented, their effective participation in decision-making processes and partnerships with public management remains limited.The study concludes that systematic planning through participatory processes is necessary to address local demands, both in improving community living conditions and strengthening tourism