TECHNOLOGY AND ENTREPRENEURSHIP IN THE DIGITAL AGE: HOW TO USE FREE TOOLS TO PROMOTE PRODUCTS

Abstract

This work describes the implementation of an educational initiative carried out by the Tech Society (TS) team, focusing on learning through action, offering classes on Digital Marketing and Design. Based on university extension methodology, the videos were organized on a dedicated platform on Google Sites, providing a sequential learning path that respected the introductory nature of the course. Furthermore, the teaching materials, presented in PDFs, were created by the project members considering the participants' level of prior knowledge. This project highlighted the relevance of activities that stimulate the development of skills and attitudes, promoting autonomy in the learning process.